STEP 5 RUN FOR OFFICE Video Link
Having taken the 1st 4 steps, as outlined, you have become well known to the movers and shakers in the local political arena. It is now time to toss your hat into the ring and become a candidate for public office. Again we shall outline how this can be accomplished with very little cash outlay by you. This step will in no way cover every aspect of this task. It simply gives the basics on how to start using the knowledge you have gained through the 1st 4 steps.
Pick an office you would like to hold. It is generally wise to start with a local office, but not always necessary. Contact your county courthouse or office of Secretary of State and declare your intent to run. You will receive the necessary forms, which explain in detail the requirements to get on the ballot for the office you have chosen. There is generally a filing fee for most offices. These fees can, however, be waived by receiving enough signatures of registered voters. I recommend the petition because if you can't get the signatures (generally 500 or less) then you can't win an election anyway and it will have cost you nothing but time. Select your treasurer and campaign staff, get on the ballot and let the fun begin. You and your friends have already run campaigns for other candidates so this is just a matter of repeating the process but the rewards are much higher.
Timing is a key ingredient for making your 1st campaign a success. If possible it is best to seek an office which has no incumbent. An incumbent always has the advantage over a challenger unless they have totally screwed up. Few people are really well informed during an election, relying completely on the media for their information. They will vote for an incumbent, thanks to the media, simply because they recognize the name. Sad but true. Also, anything an incumbent says or does is covered by the media news while you are ignored. A good way to overcome this bias is to have several of your friends write the Letters to The Editor section of the local papers on a daily basis. Have them tell what you are saying and doing and ask why there is no media coverage. This will get your name and message before the public at no cost
If you must face an incumbent it is best to wage this campaign when a particular issue, which directly affects the office you have chosen, has galvanized the public to action. Study the issue from all angles. If your position is different from the incumbent and the voters are vocal, the time is right. Go for it!! Attend all meetings in your area and speak out. Talk to any group which will have you. Talk to individuals on the street, in stores or anywhere you encounter them. Set a goal to meet every voter in your district. You can’t, of course, but don't stop trying.
A few friends willing to use their phone to make calls to local voters will fill the need for a phone bank (no charge). Several can get together at each home or office and have fun while taking turns making calls. You will, of course, have to purchase signs and campaign literature. If you have a friend in the business, great. If not, these can be purchased from a mail-order house at reasonable rates.
The rest is up to you. State your position honestly, forcefully and often. You must sell not only your ideas but yourself. Don't be afraid to say "I don't know, but if you will tell me how to contact you I will find out and get back with you "then do it!" Point out differences between you and your opponent but always do this in a positive manner. Never make negative remarks about your opponent. Instruct your campaign, workers that they are never to say anything negative about them. Stick to the issues. Get your views before all the voters possible. A good way to end each speech is to encourage people to vote. Example: "I want to thank each of your for attending this meeting and giving me the opportunity to express my views. It is extremely important that each of you vote in this election. I encourage each of you to vote, even if you choose to vote for my opponent. Only if you all vote can the winner truly be the choice of the people. If any of you are not registered to vote we have voter registration cards here which you can fill out tonight or take home with you." Don’t use a prepared speech. Speak from the heart and you will probably touch hearts.
Having won your 1st elective office you have realized the true American Dream. You have become someone who can make a difference using hard work and the help of friends, rather than money. The Five Steps are now complete but your journey has just begun.
Congratulations - Good Luck - God Bless
Having taken these five steps you have now lived up to your duty under the Constitution. If you have convinced enough friends to make this journey with you, you have just returned control of this state to your Posterity.
Thanks to NCOM, MRF, Senator Dave Durenberger, Jesse McDugald and all the MRO Leaders from across the country who have inspired me. Thanks to all or members who have carried the load and made our Association Successful.....